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Marketing your Restaurant to College Students

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Close to 20 million students are enrolled in European universities. A significant market with new opportunities every semester! College Students are part of the sought after demographic of 18-30 year olds.  Marketing to college students is no easy task and creates many challenges in order to influ ...
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How to bring Families to your Restaurant

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Obviously families are a complex target market as various tastes and preferences need to be satisfied. Therefore restaurants aim at satisfying parents and children at the same time while such family friendly concepts are very difficult to sell to other target markets.One of the most interesting grou ...
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How to market your Restaurant to Senior Citizens

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Marketing to senior citizens makes good business sense. Learn a few tips for effectively marketing to senior citizens in your restaurant.Many restaurants focus their marketing efforts on young people. College-aged adults love happy hour, and young families can bring in decent margins. However it is ...
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How to market your Restaurant to the Millennial Generation

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The Millennial generation is the largest generation seen since the baby boomers, and they represent a great spending power. What makes them different?Millennials, also known as Generation Y, are loosely defined as anyone born between 1977 and 1992 (Source). It is an extremely diverse group and is ma ...
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Target Marketing in Restaurants

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Different consumers have different tastes, and marketing to everyone is impossible unless you market water or you have an unlimited budget which also does not makes sense. Learn how to best develop your marketing strategies to target a specific segment of the population.Target Marketing is a marketi ...
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Restaurant Marketing – Demographics & Psychographics

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The people who live and work around your restaurant are likely to share certain characteristics. By analyzing their age, income level, size of household and other factors that may influence purchasing decisions, you can decide the best way to market yourself to them. These factors are all demographi ...
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Top 10 Tips for Marketing a Restaurant to Generation Y

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Discover tips on how to market to the generation that eats and drinks outside of the home more often than any other age group.People who are born between 1978 and 2000 are popularly called “Generation Y.” These young people eat out and drink alcohol outside the home more often than any other age ...
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Top 10 Tourist Attraction Tools for Restaurants

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Travel and food come and go together.  Decades ago, what was only offered by hotel restaurants has now evolved to a key revenue opportunity.  However, you cannot market it in the same way as attracting locals. If you are near a tourism hub or hope to attract out-of-towners to your restaurant, disc ...
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Top 10 Successful Restaurant Upselling Tips

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Upselling is not only about increasing profits. It is a general professional attitude to take advantage of everything you have to offer. It aims at not only increasing your own benefits but should always focus on having a satisfied customer in mind. Increasing the average customer check size through ...
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Choosing, Pricing and Upselling Wine in your Restaurant

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Let me first get something straight. I do not pretend to be a wine connoisseur but the wine business is key to the restaurant industry. I therefore want to share my thoughts with you on this. Whatever I write here is designated to standard restaurants so I do not need to hear a moral from a wine cel ...
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