The invention of faster internet connectivity and powerful online tools has resulted in a new commerce arena: E-commerce. Companies are now closer to their clients, no matter where in the world they are. Physical distances have been shortened considerably over the past few years, and accessing that shop located on the other side of the planet is just as easy as accessing the one down your street.
Infusionsoft provides businesses with all the necessary e-commerce tools required to create and manage your online store, fulfillment and billing from one complete system. In addition, your e-commerce manager is linked to your CRM and marketing system, enabling you to easily create targeted upsell messages and offers.
Wider Scope and Markets
Unlike having a physical store (where you are limited by the geographical area where you can offer your services and products), with an e-commerce website you can reach markets in every country around the world.
Search Engine Visibility
It is not unusual for customers to land on an e-commerce website that they had never heard of before, after a quick query on a search engine. This additional source of traffic can be the tipping point for some e-commerce businesses.
Starting an e-commerce website is not as expensive as starting a physical store. One of the most tangible advantages of e-commerce is the lowered cost, a part of which could be passed on to customers in the form of discounted prices.
Easier location of products
In an e-commerce shop, customers don’t need to go through everything in the shop, because they can click through intuitive navigation or use a search box to quickly narrow down their product search.
Eliminate Travel Time and Cost
E-commerce allows customers to visit the store of their choice with just a few clicks, instead of having to travel real, physical distances.
There are several online services that allow customers to browse multiple e-commerce merchants and find the best prices.
Enable Special Offers
Though there are physical equivalents to deals, bargains, coupons, and group buying, online shopping makes it much more convenient. Customers can just use their coupons online and get the same deals they want with just a few clicks of the mouse.
More Available Information
There are limitations to the amount of information that can be given in a physical store. It would cost time and resources to train employees to respond to the customers who require information on all your products. E-commerce can make additional information easily available to customers.
Open 24/7 to serve clients
Your store does not have to close and is open for everyone in the world 24/7/365. It can increase the merchant’s number or orders and increases potential customer purchases. From the customer’s point of view, an “always open” store is more convenient.
Opportunities for Niche Products
Buyers and sellers of niche products can find it difficult to locate each other in the physical world. Online, it is only a matter of the customer making a query for the product on a search engine.
Low Maintenance Costs
Unlike physical set-ups where you have to spend a lot of money in maintenance, an e-commerce shop doesn’t need to be cleaned or vacuumed. You can pay a developer to fix things for you, easily at a lesser cost.
E-commerce provides organisations with the ability to quickly share information with business partners. E-commerce also reduces the number of times that humans are in contact with information, which reduces manual errors.